We’re moving to East Nashville, and we wanted to make it simple for visitors to download our new contact information. Since most of our visitors are App-savvy mobile phone users, we decided to add a mobile tag to the FireSign digital signage displays in our lobby.

What is a Mobile Tag? Mobile tags, also called QR barcodes, use your camera phone (or other mobile device) to capture and decode data embedded in two-dimensional barcodes. The data in these barcodes may instruct your phone to launch a web site, place a phone call, or in our case, download contact information.

Here is a snapshot of the message we created for the FireSign digital signage in our current lobby:

Use this close-up of our mobile tag to see how the technology works. Just download the mobile app by visiting http://gettag.mobi, snap a picture of the barcode and voila! You now have complete contact information for our new location.

In a future blog post, we will share more information on how to create your own mobile tags. But for now… we should get back to packing.